Steve “People Don’t Read” Jobs Launches Book Store

iBooks Download

In January 2008 Steve Jobs said this about the Amazon Kindle:

“It doesn’t matter how good or bad the product is, the fact is that people don’t read anymore,” he said. “Forty percent of the people in the U.S. read one book or less last year. The whole conception is flawed at the top because people don’t read anymore.”

- Quote from NYT, “The Passion of Steve Jobs” January 15, 2008

iBooks Launch in 2010

In early 2010, Apple launched it’s “Kindle Killer” online book store, iBooks. As you can see from the image above, 250,000 iBooks were downloaded in the first 24 hours of the store launch – that’s just the iPad. Soon, every iPhone and iPod Touch will also be able to download & read books directly from Apple.

Steve Jobs seems to have changed his mind about the Kindle… and Americans.

I Read Books, Steve.

I’ve been reading books on my iPhone ever since the Kindle app was released. (Yes, I purchased books from Amazon and read them in the Kindle app on my iPhone.)

Reading books on the iPhone is perfect for me because:

  • It’s digital so I’m not responsible for killing any trees
  • I can carry hundreds of books in a tiny space – especially when traveling
  • I can read anytime, anywhere because I never forget to bring a book

The truth is: the combination of Kindle app + iPhone has made me want to read more. Now, I’m reading more books than I ever have (high school included!) Before the iPhone, I didn’t read many books. In fact, it was less than the 1 per year Steve mentioned.

Better Late Than Never?

Obviously, Steve was dead wrong about the Kindle and digital books. Or maybe he was just blowing smoke – we’ll never know. Either way, the good news for us fanboys & girls is that Apple is getting in the game. iBooks is one of the new iPhone features I’m looking forward to in OS 4.0. And yes, iBooks will kill my Kindle app (and I’m OK with that).

*Personal note: This one’s for you, Fiona*

Written by
founded this website way back in 2007. Since then, he's owned two Macs, four iPods, two iPads, Apple TV, AirPort Extreme and 3 iPhones, is a huge nerd.