Tim Cook Is Dead Serious about the Apple TV

Tim Cook Is Dead Serious about the Apple TV

I’ve always thought that an Apple TV was Steve Jobs’ pet project, you know, an idea that his brilliant mind tumbles around in the very rare times that he is idle. Something he just wants done right and before he died, he did say he got the TV all figured out, remember?

Well, we weren’t lucky enough to see how this would have turned out but the idea never really left his legacy, the Apple Company, and it seems that Steve Jobs chosen one, Tim Cook, is dead serious to see his predecessor’s dream become a ubiquitous part of our lives.

In a recent interview with Apple’s figurehead, Tim Cook said:

“When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years. It’s an area of intense interest. I can’t say more than that.”

When asked further about the company’s plan for the full-blown Apple Television, Apple’s head honcho just mentioned his fondness for “The Jetsons”, thus:

“It’s a market that we see, that has been left behind. You know, I used to watch ‘The Jetsons’ as a kid. I love ‘The Jetsons’. We’re living ‘The Jetsons’ with this. It’s an area of intense interest. I can’t say more than that.”

But what’s really causing the delay of the Apple TV?  Another report speculated that gaining content for the unit could be one. Of course, Apple may be able to release the hardware but without anything interesting to watch, well, there isn’t any point to it, right?

Speaking of hardware – it would be safe to say that the Apple Television will be totally connected to the internet and Siri, Apple’s love-it-or-hate-it assistant, will play a major part in it.  I know, voice command/recognition is nothing new, but if there is one company who can make this technology an everyday reality, it’s Apple.

As I see it, the Apple TV (or iTV, if you please) is NOT just a side project anymore but a major one judging from the words of the main man himself.  Although Apple’s CEO was very terse with his comment about his company’s plan for the Apple TV, he has assured us that Apple has something up its sleeve and that something would be big when it eventually sees the light of day (in a year or two perhaps).

Written by